BAJMC NOTES

  WHAT IS A PR CAMPAIGN? A  PR campaign  can take on different shapes and forms - as a result of the different objectives that brands have. Essentially, the definition for a PR campaign is a combination or collection of practices that have specific objectives and share the same goals for a business. Public relations in its meaning is rather self-explanatory. The practice of public relations manages a brand’s reputation - what a brand does, what it says, and what others say about it. PR overlooks the image of the brand and all values associated with it in the eyes of the public. A campaign is an action of keeping that reputation, and maintaining a good relation and understanding between the brand and its public. It is not just content that is released to the press. Campaigns have many aspects, including content, public speeches, engagement with the audience, feedback, communication of values, etc. Public relations specialists take a company’s idea, and expand its a...

  ORGANIZATIONAL STRUCTURE OF GOVERNMENT PR DEPARTMENTS Need for the Government Information Machinery. Establishing rapport with the people is important for any government to function effectively. In a democratic country like India, the popular support is must for the government to run. It is also the duty of the government to convey to the masses its programs, plans and achievements so that the benefits percolate to all sections of society. It is also necessary to gather feedback on public attitudes and opinions. Feedback is required to modify or suitably alter any policy. These tasks of dissemination of information and collection of feedback are now under by the Information and Broadcasting Ministry. Media Units of I&B Ministry. The l&B Ministry handles the information services of the government of India. Under the ministry, there are various media units which keep people informed about plans and programs of the Central government. The media units are: All ...

   FUNCTIONING OF PR DEPARTMENTS IN THE CORPORATE SECTOR 1. Media and Public Relations: This function of Corporate communications deals with how a company communicates with the general public and the media. Conducting news conferences, interviews, and product launches are a huge part of media and public relations. This also includes creating materials for the same like banners and flyers. Another almost sure-shot way to garner attention is through writing and distributing press conferences to the media. Managing the news and conversation in the media regarding the brands, product, organisation, key employees and members of management is another one of the functions that media and Public Relations undertakes. Coming up with a strategy to turn around negative press coverage in a manner that makes you favorable to your audience once again is a critical part of their functions. In short, Corporate Communication includes PR, but PR doesn’t include every function of co...

  MOBILE ADVERTISING Mobile advertising refers to the practice of promoting products or services to users on their mobile devices such as smartphones, tablets, and wearable devices. It involves the use of various ad formats, including display ads, native ads, in-app ads, and video ads, which are designed to target consumers while they are using mobile apps or browsing the web on their mobile devices. Mobile advertising has become increasingly popular in recent years, as more people rely on their mobile devices for everyday tasks, such as shopping, socializing, and accessing information. Advertisers can target specific audiences based on a range of criteria, including demographic information, location, and behavioral patterns. Mobile advertising offers many benefits for businesses, including the ability to reach consumers at the right time and in the right place, increase brand awareness, and drive conversions. Additionally, mobile advertising provides advertisers with valuable data...

  INTERNET ADVERTISING As web technologies evolved in the 1990s, internet advertising appeared as a virtual equivalent to traditional marketing methods like TV and radio ads, newspaper advertising, billboards, etc. In 2019 marketers expect that companies will spend more money on digital advertising than on traditional ads. online advertising has become so popular and explore its most commonly used types — search engine marketing, email marketing, social media advertising, display ads, native advertising, and more. Internet Advertising Advantages and Disadvantages There are more than four billion internet users all over the world. This gives a huge boost to internet advertising. People look for products by using search engines, following their favorite brands in social media, and subscribing to their campaigns via email and push notifications. Advertising opportunities are enormous, but using them correctly is not that easy. So, let's have a closer look at the advantage...

  Typical structure of an advertising agency consists of: ·          Contact Department ·          Media Department ·          Copy Department ·          Art Department ·          Production Department ·          Research Department ·          Accounting and Finance Department ·          Public Relations (PR) Department ·          Office Management Contact Department Contact department, also known as client department is in charge of keeping contact with their prospective clients of the advertising agency, mostly the advertisers. The functions of the client department include: ·     ...

  Advertisement Campaigns An advertising campaign is a specifically designed strategy that is carried out across different mediums in order to achieve desired results such as increased brand awareness, increased sales, and improved communication within a specific market. All of this is accomplished through  advertising . Many entrepreneurs think carrying out an advertising campaign means simply creating an ad. However, they are mistaken. For advertising to yield the best results, it’s crucial to be well organized right from the start.  If you’re considering launching an advertising campaign, we recommend you get in contact with a specialist in the medium you're interested in. An online advertising agency specifically geared towards digital marketing is your best bet and the best way to achieve your desired results. Furthermore, you’ll be able to both optimize your budget and access metrics related to the evolution of actions.   7 Keys for Lau...

  PROBLEMS OF SMALL NEWS PAPERS A small newspaper is a newspaper with a circulation less than 2500. these papers cater to the needs of the people living in one particular locality. Small newspapers play a more direct role in forcing the accountability of the people's representatives and all in influencing the people. They are also a good source of local, political and commercial information, while at the same time satisfying the socio-cultural interest of the readers and providing entertainment for them. There are several risks involved in the running of a newspaper. Currently in India, there is restricted private capital and Bank loans thus making it hard for newspaper organizations to raise capital. It is also hard to acquire a plant since it also requires the erection of a building, the import of machinery, its transportation and installation. The newspaper organization also needs to deal with import duties, credit restrictions and importing license. Many newspapers never ...

  STRUCTURE & FUNCTIONS OF VARIOUS DEPARTMENT OF NEWSPAPER ORGANIZATION Newspaper organization has various departments taking care of a variety of tasks. Each department has a specified function with several staff taking care of each function. Various departments that are a part of a newspaper organization include: 1. Editorial department 2. Advertising department 3. Circulation department 4. Printing department 5. Administrative department 6. Stores department 7. IT department Let us discuss the functions of these departments in brief EDITORIAL DEPARTMENT The editorial department forms the backbone of any newspaper organization. As the name implies, this department is the one responsible for content creation in any newspaper establishment. The main responsibilities of this department is the gathering of news, selecting which news and features get to be published in the paper, editing the news and features that have been selected for publication ...