RELEVANCE OF FOLK MEDIA IN 21ST CENTURY
Folk media, also known as traditional or indigenous media, includes forms of communication and expression rooted in the cultural heritage and traditions of a specific community or region. While the 21st century has witnessed significant advancements in digital and mass media, folk media continues to hold relevance for several reasons: Cultural Preservation and Identity: Folk media plays a crucial role in preserving and promoting cultural heritage and identity. In an era of globalization and cultural homogenization, folk media helps communities maintain their unique traditions, languages, and values. Localized Communication: Folk media is often more accessible and relatable to local communities, especially in remote or rural areas where access to modern media may be limited. It serves as a vital means of communication for local issues, events, and traditions. Community Engagement: Folk media fosters a sense of community engageme...