Anchoring Styles

 Anchoring Styles

 Nowadays it is often observed that we have special news bulletins to cater to viewers with specific set of interests. The nature of the programme determines the conduct of its anchor. In the case of special bulletins, an anchor must possess proper knowledge about that specific field. The presentation style varies with the

 subject of the special bulletin. The list of some categories of special bulletin is as

follows:

 Sports: This category attracts different age groups of viewers. Knowledge, presence

of mind and spontaneity are the most important criteria to become a successful

sports anchor in India. For example- for a cricket lover, what matters is the way

an anchor is able to steer arguments in the show and the input s/he gives to the

show.

 Crime: You would have come across crime shows or bulletins on television news

channels. The show may be totally based on one crime or it may be presented

like crime bulletin containing many crime stories. Sometimes crime shows recreate

the incident with the help of actors and actresses. This type of show demands a

different presentation style other than simple anchoring. Anchors are expected to

create suspense and excitement.

 Business: Some special bulletins or shows focus on news related to stock

exchange, industries and other business-related fields. Anchors of these bulletins

should have a sound understanding of dynamics of the share market, market

economy and other associated areas.

 Agriculture: This category focuses on the farmers and their major issues like

seeds, livestock, pesticides, fertilizers, new agriculture techniques, weather etc. In

these shows, anchors should have the capability to connect with farmers and rural

folk so that they can communicate the desired messages to them effectively.

 

Fashion and showbiz: More and more people are becoming interested in the lives of film or TV artists, new fashion trends, new make-up related techniques, etc. So, the news channels have also begun to address these fashion and showbiz categories through special shows. Such shows require a different type of anchoring. Here, anchors must act as light hearted and humorous persons. They are also expected to don many fashionable and trendy dresses.Educational and career-based shows: Some news channels have career and education-oriented shows where experts guide the students and job

seekers.

 Religious: A few news channels allocate separate time slots for religious shows especially during festival seasons. While presenting a religious show, the anchors should consciously use appropriate language and dresses.

 Health: A few special shows or bulletins are based on health related information. They focus on different ailments, their treatments, misconceptions related to different diseases, precautionary measures, fitness issues, etc. At times, you can see the anchor of a Yoga show wearing yoga costumes and even performing yogasanas to attract the viewers attention. Apart from the above-mentioned categories, you may see some other special shows related to Science and Technology, Automobiles, Film reviews, Travel, etc. Finally, you should understand that the subject of the content decides the presentation style.

 Presentation of Talk Shows, Panel Discussions and Debates

Many programmes such as talk shows, panel discussions and news debates

require anchors to be fluent, eloquent and spontaneous speakers. For such

programmes, while an anchor must have expansive vocabulary, research is also

equally important. They must carry out research on the subject of the show

beforehand as the anchor is expected to lead the debate or panel discussion. The

anchor must have a good command over language. The anchors in talk shows,

Presentation Techniques

 Presentation of Interviews

A news anchor should be able to think on his/her feet. While conducting an interview, knowledge and spontaneity play a very important role. Those who are really good at asking questions and interviewing, make it look like they are winging it, but it is the prior preparation that makes it look so smooth and easy.

It takes a lot of preparation and persistence to conduct a good interview as an anchor.

 

 

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