Leads and Intro, Its Need and Types

 Leads and Intro, Its Need and Types

In journalism, the lead and intro (short for an introduction) are the opening sentences or paragraphs of a news article. The lead is the first sentence or paragraph, and its purpose is to grab the reader's attention and provide a concise summary of the story. The intro is the following sentences or paragraphs that provide more context and detail about the story.

The lead and intro are critical components of a news article because they determine whether the reader will continue reading or move on to another article. They must be engaging and informative, providing the reader with a clear understanding of the story's most important aspects.

There are several types of leads and intros that journalists use to capture the reader's attention and provide context for the story:

  1. Straight news lead: This is the most common type of lead used in news reporting. It provides the most important information about the story, including the who, what, when, where, why, and how. A straight news lead is typically used for breaking news stories or events that require quick and accurate reporting.
  2. Anecdotal lead: An anecdotal lead is a narrative or story that introduces the reader to the subject of the story. This type of lead is often used in feature stories or stories that require more context or explanation.
  3. Descriptive lead: A descriptive lead uses vivid language and sensory details to create a scene or atmosphere that draws the reader in. This type of lead is often used in feature stories or stories that require a more creative approach.
  4. Question lead: A question lead poses a question to the reader that the article will answer. This type of lead is often used to pique the reader's curiosity and create interest in the story.
  5. Comparison lead: A comparison lead compares the story to something else that is familiar to the reader. This type of lead is often used to provide context or make a complex story more accessible.

In conclusion, the lead and intro are critical components of a news article, and journalists use various types of leads to grab the reader's attention and provide context for the story. By carefully crafting the lead and intro, journalists can engage the reader and ensure that their article is read and understood.

 

पत्रकारिता में, लीड और इंट्रो (परिचय के लिए संक्षिप्त) एक समाचार लेख के शुरुआती वाक्य या पैराग्राफ हैं। लीड पहला वाक्य या पैराग्राफ है, और इसका उद्देश्य पाठक का ध्यान आकर्षित करना और कहानी का संक्षिप्त सारांश प्रदान करना है। परिचय निम्नलिखित वाक्य या पैराग्राफ हैं जो कहानी के बारे में अधिक संदर्भ और विवरण प्रदान करते हैं।

लीड और इंट्रो एक समाचार लेख के महत्वपूर्ण घटक हैं क्योंकि वे निर्धारित करते हैं कि पाठक पढ़ना जारी रखेगा या किसी अन्य लेख पर आगे बढ़ेगा। वे आकर्षक और जानकारीपूर्ण होने चाहिए, जिससे पाठक को कहानी के सबसे महत्वपूर्ण पहलुओं की स्पष्ट समझ मिल सके।

पाठक का ध्यान आकर्षित करने और कहानी के लिए संदर्भ प्रदान करने के लिए पत्रकार कई प्रकार के लीड और इंट्रो का उपयोग करते हैं:

  1. स्ट्रेट न्यूज़ लीड: यह समाचार रिपोर्टिंग में उपयोग की जाने वाली लीड का सबसे सामान्य प्रकार है। यह कहानी के बारे में सबसे महत्वपूर्ण जानकारी प्रदान करता है, जिसमें कौन, क्या, कब, कहाँ, क्यों और कैसे शामिल है। एक सीधे समाचार लीड का उपयोग आमतौर पर उन समाचारों या घटनाओं को तोड़ने के लिए किया जाता है जिनके लिए त्वरित और सटीक रिपोर्टिंग की आवश्यकता होती है।
  2. उपाख्यानात्मक नेतृत्व: एक उपाख्यानात्मक नेतृत्व एक कथा या कहानी है जो पाठक को कहानी के विषय से परिचित कराती है। इस प्रकार के लीड का उपयोग अक्सर उन फीचर कहानियों या कहानियों में किया जाता है जिनके लिए अधिक संदर्भ या स्पष्टीकरण की आवश्यकता होती है।
  3. वर्णनात्मक लीड: एक वर्णनात्मक लीड एक दृश्य या माहौल बनाने के लिए ज्वलंत भाषा और संवेदी विवरण का उपयोग करती है जो पाठक को अपनी ओर खींचती है। इस प्रकार की लीड का उपयोग अक्सर फीचर कहानियों या कहानियों में किया जाता है जिसके लिए अधिक रचनात्मक दृष्टिकोण की आवश्यकता होती है।
  4. प्रश्न लीड: एक प्रश्न लीड पाठक को एक प्रश्न प्रस्तुत करता है जिसका उत्तर लेख देगा। इस प्रकार की लीड का उपयोग अक्सर पाठक की जिज्ञासा को शांत करने और कहानी में रुचि पैदा करने के लिए किया जाता है।
  5. तुलना लीड: एक तुलना लीड कहानी की तुलना किसी और चीज़ से करती है जो पाठक से परिचित है। इस प्रकार की लीड का उपयोग अक्सर संदर्भ प्रदान करने या जटिल कहानी को और अधिक सुलभ बनाने के लिए किया जाता है।

 

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