New Trends in Reporting in India

 New Trends in Reporting in India

Journalism and new media are constantly evolving, and the past few years have seen a number of significant trends shaping the industry.

One trend is the rise of citizen journalism, as more and more people use social media to report on events and share news. This has both positive and negative consequences, as it gives a voice to communities and eyewitnesses, but also spreads misinformation and amplifies fake news.

Another trend is the increased use of data and algorithms in journalism, with news organizations using data to inform their reporting and create new ways of telling stories. This has led to a data-driven approach to journalism, but also raises questions about the accuracy and ethics of using algorithms to make decisions about what news is covered and how.

The growth of podcasts and audio content has also had an impact on journalism, as more people turn to these mediums for information and entertainment. This has opened up new opportunities for journalists to reach audiences, but also requires a different set of skills and techniques for telling stories effectively.

The rise of subscription models for news is also a trend to watch, as more news organizations look for ways to generate revenue and maintain financial stability. This shift has led to more focus on quality journalism, but also raises questions about access to news for those who cannot afford to pay for it.

Overall, these trends are reshaping the landscape of journalism and new media, and will continue to do so in the coming years. The challenges are many, but the opportunities to inform, engage, and connect with audiences are greater than ever.

Health journalists and medical experts are important parts of the newsroom

Another trend underscored by the pandemic is the need for more medical and health experts. They can explain the illness itself, how it spreads and everything connected to vaccinations. 

Data journalism at the forefront

Hardly a day goes by without a new eye-catching data visualization in your social media feed. Newsrooms have built up expertise “in data and visualization to provide context while websites have used personalization functionality to help audiences quickly understand changing rules,” states the report.

Accelerating shift to paid content

The push towards digital subscription and other forms of reader payment will continue. Interestingly, this not only concerns news media but also the broader social media landscape. Look

The next wave of revenue diversification: E-commerce and Live events

Many see display and native advertising as the most important revenue streams after subscriptions. But there has been a significant decrease in confidence year over year regarding advertising as a reliable revenue source. 

Obviously, advertising is still a large chunk of revenue for many publishers but every sign points to a future where it is not a primary source of income for most news publishers. Instead, it seems that e-commerce and live events are poised to become more prominent, and may displace more traditional revenues.

Better user experience and design

The report states that many respondents feel that websites and apps increasingly lag behind consumer expectations, especially when compared to the likes of Amazon and Netflix which people use every day. In the mind of the reader/ consumer/ user, the news app next to the Netflix app on their screens has the same value.

Artificial intelligence is the next big thing

Most digital leaders surveyed for the report said they see AI as the biggest enabler for journalism over the next few years. Though most agree that AI will benefit big publishers. 

 

 

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