NEWSPAPER AND MAGAZINE OWNERSHIP IN INDIA

 NEWSPAPER AND MAGAZINE OWNERSHIP IN INDIA

The Indian media market differs from those of developed countries in several ways. The reason being, India is a developing country and unlike the developed countries, all segments of the media industry (including print and radio) have a lot to grow. The media market in India remains highly fragmented, due to the large number of languages and the size of the country. Over 82,000 publications registered with the Registrar of Newspapers as on 31 March 2011.There are various types of media ownership. There are many media organization in the country that are owned and controlled by a wide variety of entities including corporate bodies, societies and trusts and individuals. There are many media organisations in the country that are owned and controlled by a wide variety of entities including corporate bodies, societies and trusts, and individuals. Information about such organisations and people is scattered, incomplete, and dated.

The Ownership Pattern of Newspaper in India

♦ The large number of media organisations and outlets often conceal the fact that there is dominance over specific markets and market segments by a few players – in other words, the markets are often oligopolistic in character, i.e. there are a few key players who control the market segment.

♦ The promoters and controllers of media groups have traditionally held interests in many other business interests and continue to do so, often using their media outlets to their advantage.

♦ The growing corporatisation of the Indian media is manifest in the manner in which large industrial conglomerates are acquiring direct and indirect interest in media groups. There is also a growing convergence between creators/producers of media content and those who distribute/disseminate the content.

♦ The absence of restrictions on cross-media ownership implies that particular companies or groups or conglomerates dominate markets both vertically (that is, across different media such as print, radio, television and the internet) as well as horizontally.

♦ Political parties and individuals with political affiliation control increasing sections of the media in India.

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