PREPARATION OF PRESS RELEASE

 PREPARATION OF PRESS RELEASE

Preparing a press release involves the following steps:

1.     Write a headline: The headline should be attention-grabbing and concise, summarizing the main message of the press release.

2.     Write the opening paragraph: The opening paragraph should provide a summary of the news or event being announced in the press release. It should answer the "who, what, where, when, why, and how" questions in a concise and clear manner.

3.     Provide supporting information: The body of the press release should provide additional information and details about the news or event. This can include quotes from relevant individuals, statistics, and other relevant information.

4.     Include contact information: Provide contact information for a person or team who can answer questions and provide more information to reporters and journalists.

5.     Add a boilerplate: A boilerplate is a brief description of the company or organization that is issuing the press release. This can be included at the end of the press release.

6.     Edit and proofread: Before sending the press release out, make sure to carefully edit and proofread it to ensure there are no errors or typos.

7.     Distribute the press release: Once the press release is finalized, it can be distributed to relevant media outlets and journalists. This can be done through a press release distribution service or by sending the release directly to specific journalists or media outlets.

Overall, the key to preparing an effective press release is to make sure it is clear, concise, and provides all of the necessary information to reporters and journalists.

 

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