ADVERTISEMENT STATUARY BODIES IN INDIA

 

 In India, there are several statutory bodies and regulatory authorities responsible for overseeing and regulating advertising and related activities. These bodies are established to ensure that advertising practices in the country adhere to legal and ethical standards. Some of the prominent advertising statutory bodies in India include:

  1. Advertising Standards Council of India (ASCI): ASCI is a self-regulatory organization that monitors and regulates advertising content and practices in India. It enforces the ASCI Code for Self-Regulation in Advertising, which sets standards for truthfulness and fairness in advertising.
  2. The Ministry of Information and Broadcasting (MIB): MIB is a government body responsible for formulating and implementing policies related to mass communication and broadcasting. It regulates advertising on television and radio through the Cable Television Networks (Regulation) Act.
  3. The Food Safety and Standards Authority of India (FSSAI): FSSAI is responsible for regulating the advertising and labeling of food products to ensure their safety and quality. It enforces the Food Safety and Standards Act, 2006.
  4. The Drugs Controller General of India (DCGI): DCGI is responsible for regulating the advertising and promotion of pharmaceutical products and medical devices. It ensures that advertisements for these products comply with the Drugs and Cosmetics Act, 1940.
  5. The Advertising Council of India (ACI): ACI is an industry association representing the advertising and marketing communication industry in India. While it is not a statutory body, it plays a significant role in promoting ethical advertising practices and industry self-regulation.
  6. The Press Council of India: This statutory body monitors and maintains the freedom and ethical standards of the press, including advertising content in newspapers and magazines.
  7. Central Board of Film Certification (CBFC): While primarily responsible for film certification, CBFC also oversees advertising content in films to ensure it complies with relevant regulations.
  8. The Consumer Protection Councils: These councils, established under the Consumer Protection Act, 2019, play a role in addressing consumer complaints related to misleading advertising and unfair trade practices.

These bodies work collectively to monitor and enforce advertising standards, protect consumers from misleading advertisements, and maintain the integrity of advertising practices in India. Advertisers and advertising agencies are expected to adhere to the guidelines and regulations set forth by these organizations to ensure responsible and ethical advertising in the country.

 

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