DTH in India

 

Direct-to-Home (DTH) television services were introduced in India in the early 2000s as an alternative to cable television. The concept of DTH originated from the need for better picture quality and signal reception in remote areas of the country where cable TV services were limited.

In 2003, the Indian government allowed private companies to enter the DTH market, leading to the launch of various DTH operators such as Dish TV, Tata Sky, Airtel Digital TV, and Videocon d2h. These companies offered a wide range of channel packages and services, which attracted a large customer base.

DTH services revolutionized the Indian television industry by providing better quality and a wider variety of channels to viewers. They also introduced the concept of interactive services like video-on-demand, pay-per-view, and interactive gaming.

Over the years, DTH services in India have grown substantially in terms of subscribers and revenue. As of 2021, there are over 70 million DTH subscribers in the country, making it one of the largest DTH markets in the world. The competition among DTH operators has led to competitive pricing and innovative offerings, benefitting consumers.

However, DTH operators have faced challenges, such as regulatory issues, channel pricing disputes, and increasing competition from OTT (Over-The-Top) streaming platforms. The introduction of the New Tariff Order (NTO) by the Telecom Regulatory Authority of India (TRAI) in 2019 also had a significant impact on the DTH industry, affecting channel packaging and pricing.

In conclusion, the origin of DTH services in India can be traced back to the early 2000s, and they have since become a prominent player in the Indian television industry. While facing challenges and regulatory changes, DTH services continue to be a popular choice for television viewers in the country.

Top of Form

 

Comments

Post a Comment

Popular posts from this blog

Origin and development of the Press in India

 The press in India has a rich and complex history that reflects the country's diverse cultures, languages, and political developments. Here’s an overview of its origin and development: Early Beginnings Pre-Colonial Period : Before the advent of the print media, information was disseminated through oral traditions, handwritten manuscripts, and local newsletters. Ancient Indian texts, such as those in Sanskrit, Tamil, and other languages, were preserved and shared in manuscript form. Colonial Era Early Printing Press : The printing press arrived in India with European colonists in the 16th century. The Portuguese were among the first to introduce printing technology, with the first book printed in India being a Portuguese manual in 1556. First Indian Newspaper : The first Indian newspaper was the “Hicky's Bengal Gazette” , founded by James Augustus Hicky in 1780. It was an English-language weekly published in Calcutta (now Kolkata). This newspaper is notable for its critical sta...
Read more

Reporting for various Mass Media

  Reporting for various Mass Media Same news can be reported in different ways in various media platforms, though they apply the use of the characteristics of news when writing stories. The difference in reporting is not because of the happenstance, but because of the demand of the medium and the target audience. For example, the print media relies more on words and photographs, whereas the television news requires visuals or videos, the radio news is delivered in the form of sound and the online news can present the news using all word, video, audio and photographs. In print news, where space is the concern, a sentence can be about 20-25 words, whereas in broadcast news, where time is a concern, a sentence usually contains 10-15 words. Similarly, People don't read information on the Web in the same way as they read a newspaper or watch television or listen to the radio. Unique nature of the medium and the way in which it is received by the public demand newspapers, radio, televi...
Read more

Qualities of A reporter

    A News Reporter should follow the following steps Curiosity: A reporter should be curious and have a thirst for knowledge. They should ask questions and seek answers to understand the world around them. Objectivity: A reporter should be objective and unbiased in their reporting. They should present the facts without injecting their personal opinions or biases. Integrity: A reporter should have integrity and be honest in their reporting. They should strive to be truthful, accurate, and fair. Persistence: A reporter should be persistent in their pursuit of a story. They should be willing to dig deeper and follow leads to get the full story. Adaptability: A reporter should be adaptable and able to work in different situations and environments. They should be able to adjust their reporting style to suit the needs of the story. Communication Skills: A reporter should have excellent communication sk...
Read more